I recently read an article by a WSJ journalist about the death of email – or more precisely about its demise as the King of Communications. You can read the article by following the link below. I have teamed up with a fellow social entrpreneur based in Prague, Jakub Kovacik, to co-author a blog which gives our perspective on this challenging topic.
Click tiny URL to see source article: http://tinyurl.com/yzkuj5b
Jakub Kovacik:
In a recent article for the Wall Street Journal, the author Jessica Vascellaro argued that email has lost its place as the king of electronic communication, and that from now on, social media communication, such as through Twitter, Facebook or the various messaging programs (Skype, Gmail Chat, Microsoft Live) will rule supreme.
Email communication will thus decline in usage and in importance, and many of the emails will be replaced by social media communication.
Furthermore, this new social media communication will supposedly change the way we communicate. Communication will become faster, even instantaneous, as well as more informal, and less personal.
However, there are two issues here: personal and business communication. It is true that in the sphere of personal communication, emails are becoming less frequent. I rarely send pictures by email anymore – I upload them on Facebook. When something important happens in my life, I update my status on Twitter. If I have a birthday party, I will create an event on Facebook. If I want a quick answer from a friend, I will message him/her on Skype. If I am travelling, I will no longer send out a mass email every two days – I will use one of the many travel blogs.
On the other hand, it is easy to forget that instant messaging is a 10 year old technology and photo sharing sites are almost as old. Furthermore, I am still sending a lot of private emails. To my closest friends or for important communication, I will write a personalized email. The only difference is that instead of writing an email to copy 20 people, now I will use social media to inform 300 people and write an email to copy only 5. The number of emails did not really decrease, but the number of informed people did.
Furthermore, in what concerns business communication, social media has many drawbacks.
Brendan Donnellan:
I think that Jakub makes some great points about social media as a broadcast tool. As an added weapon in the communications armoury, it allows us to choose which messages we wish to send and to how many people. That said, I too feel that the author glosses over the fact that social media does not (yet) provide an adequate, and professional, means for business communication. How can the author under-represent the fact that business, a core operation, nay function, of society, will not throw open its communications to the masses?
Social media is rightly depicted as a useful time saver (thank you live search!), an instant way to commence, participate in or elongate a dialogue with a particular community – but this alone, I feel, is not enough to dethrone email as king. If anything, communications is a pantheon of gods, like the Ancient Greeks, all of whom have their own unique role to play in the comms mix. Some types of communications will inevitably take precedence in certain situations, but all, including email, will remain relevant in the modern world. And here’s why…
Which industry would trust its sensitive communications to a platform that can accelerate a dialogue from zero to 60 in designer jargon? For any profession that requires even an iota of security, this type of engaging communications could lead to seriously damaging missteps. The immediacy of social media can be a useful tool for some individuals and businesses, but it remains an untested anomaly by even the most spurious of scientific standards. Ultimately, the idea that email also lets you check in, compose a reply and respond intelligently, succinctly and in complete control of all the facts will, in my opinion, render it a preferable choice for business communications for the foreseeable future.
If you believe that twitter and facebook are the ‘be all and end all’ of communications in the future, then this is a “flighty beguiling”. Communications is a wheel with many spokes, and social media fill just one quadrant of that need. Sure, it is new and sexy, though what is more important is the philosophy behind the rationale, not the technology. Who do you need to speak with and how do they listen. That’s always a good place to start.
And what do I think of 140 characters? Designer illiteracy is not cool, it’s unprofessional. If you’re going to tweet, at least make it legible.