So we pitched for Hellmann’s mayonnaise PR account in CZ and SK a few weeks back – glad to say that it was a really enjoyable experience. When trying to think how to ‘get under the skin’ of the brand, we cast around a number of ideas ranging from vox pops to polls etc. These all seemed a little ‘dry’ however. After all, the Hellmann’s new branding was all about ‘real people, real food’.
Then it struck us – what better way to really showcase how much we care about the brand than to take it into our own homes and video us preparing some of our favourite foods with family and friends. You may realise, of course, that this is also a GREAT way to humanise the potential account team and make connections with the client on a deeper level.
Guess what - there’s an even better outcome for this – following the presentation, the client showed us videos of the Hellmann’s forthcoming National TV campaign – it could have been a carbon copy of our home-videos – talk about ‘back of the net!’
Here are some screen shots from my home video from the presentation – making a delicious pork mayonnaise don buri…enjoy (i did!)
